Equipping the 'Reframing Travelers'

By CEO James Appleby, BSPharm, MPH

When teaching individuals about the Reframing Aging Initiative, the GSA team always begins with what it takes to reframe an issue.

Step #1 is Map the Terrain, as shown in the multiple research projects undertaken to provide key insights. I encourage you to explore the research findings. Step #2 is Develop a Strategy to Navigate to Higher Ground, as shown in the Gaining Momentum communications toolkit. And Step #3 is Build a Caravan, Equip the Travelers and Start Moving, accomplished through workshops to prepare individuals to apply the evidence-supported framing interventions to their daily communications.

When deployed properly, these interventions have been shown to shift thinking, attitudes, and behaviors associated with aging-related issues.

The last week of February, we trained a new team of workshop facilitators (shown here). Thank you to all for your commitment to this long-term social change endeavor. Frame on!