Baase, McGuire Join Gerontological Society of America in VP Roles
The Gerontological Society of America (GSA) is welcoming two new vice presidents to its leadership team as it implements the Society’s mission of Fostering Excellence, Innovation, and Collaboration to Advance Aging Research, Education, Practice, and Policy, as stated in its newly approved Strategic Plan.
Lisa McGuire, PhD, FGSA, joins GSA on September 30 as vice president of strategic alliances and practice innovation, following the retirement of longtime GSA executive Karen Tracy, vice president of strategic alliances and integrated communications, on December 31. McGuire will lead GSA’s strategic alliances unit, cultivating collaborative relationships with GSA’s many corporate partners and implementing programs to improve the care of older adults. McGuire joins GSA from the U.S. Centers for Disease Control and Prevention (CDC), where she has held a variety of positions during more than 20 years of service, most recently as senior strategic health scientist. She was the lead for CDC’s Alzheimer’s Disease Program, responsible for developing the first Building out Largest Dementia (BOLD) Infrastructure awards and launching four editions of Healthy Brain Initiative Road Maps — all to strengthen the public health infrastructure for Alzheimer’s disease. She received a BS degree in psychology from Denison University; an MA in developmental psychology, graduate certificate in gerontology, and PhD in developmental psychology from Bowling Green University; and completed a postdoctoral fellowship at Penn State University’s Gerontology Center.
Charlie Baase will be joining GSA on October 7 as vice president of marketing, communications, and business development. He will lead GSA’s new unit focusing on marketing, communications, social media, and public relations activities. In addition, he will explore new business development opportunities and collaborations in sectors where the Society has opportunities for growth. He has more than 20 years’ experience in health communications, business development, and nonprofit/association strategy, as well as a track record of creating integrated campaigns that utilize multiple dissemination channels. Baase joins GSA from GCI Health, where he served as group senior vice president, head of North American operations, and Los Angeles market lead. Prior to his current role, Charlie served as Senior Vice President at Edelman, a global communications and public relations firm, and as director of marketing and communications for the American Osteopathic Association. He received a BA degree in journalism with a focus in public relations from Michigan State University.
“This is a time of growth at GSA, and we’re excited to incorporate the talents of Lisa and Charlie on our leadership team, as we introduce new programs, products, and services to support our members and advance the field of aging,” said GSA CEO James Appleby, BSPharm, MPH, ScD (Hon). “They bring new strength to our staff and will help us advance our vision of achieving meaningful lives as we age.”
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The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. The principal mission of the Society — and its 5,500+ members — is to advance the study of aging and disseminate information among scientists, decision makers, and the general public. GSA’s structure includes a nonpartisan public policy institute, the National Academy on an Aging Society, and GSA is also home to the National Center to Reframe Aging and the National Coordinating Center for the Resource Centers for Minority Aging Research.