CEO Blog

GSA’s Journalists in Aging Fellows Program is about to have a record year! We’re currently accepting applications to welcome 20 reporters in 2018, a new high for us.

GSA has a longstanding commitment to showcasing the extraordinary value of the scholarship conducted by its members, and this program is one of the highly visible ways we accomplish this. The stories produced by the fellows, who hail from many different sectors of the consumer press, reach tens of millions of readers, listeners, and viewers each year.

On May 10, GSA hosted a Capitol Hill briefing to launch “Longevity Economics: Leveraging the Advantages of an Aging Society,” a new report we developed with support from Bank of America Merrill Lynch.

The title was very deliberately chosen, particularly the word “advantages.” The report takes direct aim at the conventional wisdom that many believe regarding an aging society — that it is somehow inevitably a negative development. Nothing could be further from the truth. This report addresses many of the myths around population aging and provides examples of how population aging can be leveraged to improve economic growth and strengthen the country.

Our field is in the midst of observing the 10th anniversary of the landmark “Retooling for an Aging America: Building the Health Care Workforce” report from the National Academies of Sciences, Engineering, and Medicine.” This publication, led by former GSA President John W. Rowe, pointed out that the number of older patients with more complex health needs increasingly outpaces the number of health care providers with the knowledge and skills to adequately care for them.

The challenge with all National Academies reports like this is determining how best to translate their findings into action. In 2008, GSA joined with other stakeholder groups to establish the Eldercare Workforce Alliance (EWA). Since that time, former GSA President Michèle J. Saunders has been serving as co-convener of the EWA along with Nancy Lundebjerg of the American Geriatrics Society. The Alliance now boasts 31 member organizations. We’re grateful to the John A. Hartford Foundation for providing ongoing support for the work of the EWA.

I recently had the opportunity to brief 30 members of the Leadership Council of Aging Organizations on the new Reframing Aging initiative that GSA and seven colleague organizations have championed with the extraordinary support of nine forward-thinking funders.

This initiative is based on research conducted by The FrameWorks Institute that found the public’s perception of aging differs markedly from what we as experts and advocates in the field know to be true. FrameWorks has developed and tested strategies and tools for changing the narrative around aging that address ageism and garner increased support for aging issues.

GSA members will find a copy of Public Policy & Aging Report on “Lack of Social Connectedness and its Consequences” in their mailboxes soon thanks to a special distribution of this issue made possible by AARP Foundation. I have been honored to represent GSA on the Executive Council providing input on the AARP Foundation’s Connect2Affect campaign since its launch. This consumer-directed campaign has had a wonderful impact already and 2018 activities are well underway. In addition to bringing this consumer directed campaign forward, AARP Foundation is helping promote the evidence base around what works and engaging researchers along the way. This special distribution of Public Policy & Aging Report is a wonderful example of that.